1
 Good grief!
5001
Comment-Topic

2
 Charlie Brown is selling out.
5001
Comment-Topic

3
 Those Metropolitan Life ads were bad enough.
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comparison

4
 But now, Charlie Brown is about to start pitching everything from Chex Party Mix to light bulbs.
5005
span

5
 Why is he cashing in now?
5004
Question-Answer

6
 Turns out that next year, Charlie Brown, Snoopy and the gang turn 40 
5003
span

7
-- and Scripps Howard's United Media unit, the syndicator and licensing agent for Charles Schulz's comic strip, sees a bonanza in licensing the cartoon characters to a bevy of advertisers for ads, tie-ins and promotions.
6
elaboration-additional

8
 Peanuts has become a major part of American culture, 
5006
span

9
says Peter Shore, United Media's vice president of marketing and licensing.
8
attribution

10
 The comic strip has a magical, everlasting quality about it.
5006
interpretation-s

11
 Our plan is to honor Charles Schulz and the strip all year long.
5021
span

12
 The effort will make the Peanuts gang very familiar pitchmen in 1990.
11
restatement

13
 General Electric plans to use the characters 
5014
span

14
to plug its Miser light bulb.
13
purpose

15
 Teleflora will run TV ads at Valentine's Day 
5015
span

16
promoting its Snoopy's Love Bouquet.
15
purpose

17
 Ralston Purina will promote its Chex Party Mix's three new flavor packets 
5017
span

18
named for Charlie Brown, Lucy and Linus.
17
elaboration-object-attribute-e

19
 The characters will also be featured in a new public service effort for the United Way.
5016
List

20
 Beyond the advertisements, the syndicator is planning a traveling arena show, new TV specials for CBS and even an exhibit at the Smithsonian Institute.
5020
List

21
 The yearlong schedule of festivities will be kicked off officially with a combination live and animation half-time special at the Super Bowl in January.
5020
List

22
 All the tie-ins, though, have some marketing experts questioning 
23
attribution

23
whether the party may go too far. 
5024
span

24
There are too many people participating, 
5025
span

25
says Al Ries, of Trout & Ries, a Greenwich, Conn., marketing consulting firm.
24
attribution

26
 If you want to cut through the clutter, 
27
condition

27
you have to make your message as distinct, sharp and individual as possible.
5026
span

28
 Sharing a character with other advertisers isn't a way to do that.
5076
Problem-Solution

29
 But United Media says 
5031
attribution

30
it's very scrupulous with the contracts 
5031
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31
it hands out.
30
elaboration-object-attribute-e

32
 We're not interested in promoting every single product 
5033
span

33
that comes along, 
32
elaboration-object-attribute-e

34
Mr. Shore says.
5033
attribution

35
 Metropolitan Life ad executives couldn't be reached about the use of the Peanuts characters by others.
5038
Contrast

36
 But Mr. Shore says 
37
attribution

37
that company's exclusive advertising rights extend only to the insurance and financial services category.
5037
span

38
 Berry Rejoins WPP Group 
5055
TextualOrganization
Title
39
 Norman Berry, the creative executive 
5042
span

40
who was apparently squeezed out of Ogilvy & Mather in June, 
39
elaboration-object-attribute-e

41
is returning to Ogilvy's parent company, WPP Group PLC.
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Same-Unit

42
 Mr. Berry, 58, had resigned 
5044
span

43
after being asked by Ogilvy 's chairman and chief executive officer, Kenneth Roman, to give up his title as creative head of the New York office and to take a fuzzier international role.
42
circumstance

44
 Yesterday, just a day after Mr. Roman announced 
5046
attribution

45
he would leave 
5046
span

46
to take a top post at American Express, 
45
purpose

47
WPP said 
5048
attribution

48
Mr. Berry would return 
5048
span

49
to take an international role at the parent company.
48
purpose

50
 Mr. Berry said 
5050
attribution

51
the timing was a coincidence 
5050
List

52
and that his decision was unrelated to Mr. Roman's departure. 
5050
List

53
 RJR Taps FCB/Leber 
5065
TextualOrganization
Title
54
 RJR Nabisco Inc. awarded its national broadcast media-buying assignment to FCB/Leber Katz Partners, the New York outpost of Chicago-based Foote, Cone & Belding.
5060
Inverted-Sequence

55
 The naming of FCB/Leber Katz Partners as agency of record for Nabisco Brands Inc. and Planters LifeSavers Co. follows RJR Nabisco's announcement last week 
5059
span

56
that it will disband its RJR Nabisco Broadcast division 
5057
List

57
and dismiss its 14 employees Dec. 1. 
5057
List

58
to cut costs.
5057
purpose

59
 New York-based RJR Nabisco wouldn't say 
60
attribution-n

60
what it spends annually, 
5061
span

61
but industry executives say 
62
attribution

62
it will spend more than $140 million this year, down from about $200 million last year.
5062
span

63
 Ad Notes. . . . 
5075
TextualOrganization
Title
64
 EARNINGS: 
5068
TextualOrganization
SectionTitle
65
Interpublic Group of Cos. said 
66
attribution

66
third-quarter net rose 15% to $6.9 million, or 21 cents a share, from $6 million, or 18 cents a share, in the year-earlier period.
5066
span

67
 Revenue increased more than 5% to $283.2 million from $268.6 million.
5067
List

68
 HOLIDAY PROMOTION: 
5073
TextualOrganization
SectionTitle
69
PepsiCo Inc. will give away 4,000 sets of Game Boy, Nintendo's new hand-held video game in a two-month promotion 
5069
span

70
scheduled to begin Nov. 1. 
69
elaboration-object-attribute-e

71
Pepsi said 
5071
attribution

72
it will spend $10 million 
5071
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73
advertising the promotion. 
72
manner

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