1
 David Shaffer was named to the new post of executive vice president of the Maxwell Macmillan group of this communications giant.
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2
 Mr. Shaffer takes primary responsibility for the electronic and technical-services group.
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3
 He had been group vice president of the electronic-publishing group.
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4
 Also, Sheldon Aboff, formerly a vice president at Maxwell, was named group vice president with responsibility for various electronic and publishing-group companies.
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