1
 This hasn't been Kellogg Co. 's year.
2
cause

2
 The oat-bran craze has cost the world's largest cereal maker market share.
5002
span

3
 The company's president quit suddenly.
5002
consequence-s

4
 And now Kellogg is indefinitely suspending work
5001
span

5
 on what was to be a $1 billion cereal plant.
4
elaboration-object-attribute-e

6
 The company said 
5005
attribution

7
it was delaying construction 
5005
span

8
because of current market conditions.
7
reason

9
 But the Memphis, Tenn., facility wasn't to begin turning out product until 1993,
5008
span

10
 so the decision may reveal a more pessimistic long-term outlook as well.
9
interpretation-s

11
 Kellogg,
5010
span

12
 which hasn't been as successful in capitalizing on the public's health-oriented desire for oat bran as rival General Mills Inc.,
11
elaboration-object-attribute-e

13
 has been losing share in the $6 billion ready-to-eat cereal market.
5011
Same-Unit

14
 Kellogg's current share is believed to be slightly under 40% 
5012
span

15
while General Mills' share is about 27%.
14
comparison

16
 Led by its oat-based Cheerios line,
17
circumstance

17
 General Mills has gained an estimated 2% share so far this year, mostly at the expense of Kellogg.
5013
span

18
 Each share point is worth about $60 million in sales.
5013
elaboration-additional

19
 Analysts say 
5018
attribution

20
much of Kellogg's erosion has been in such core brands as Corn Flakes, Rice Krispies and Frosted Flakes,
5018
span

21
 which represent nearly one-third of its sales volume.
20
elaboration-object-attribute-e

22
 Kellogg is so anxious to turn around Corn Flakes sales
23
reason

23
 that it soon will begin selling boxes for as little as 99 cents,
5020
span

24
 trade sources say.
5020
attribution

25
 Cheerios and Honey Nut Cheerios have eaten away sales
5022
span

26
 normally going to Kellogg's corn-based lines
25
elaboration-object-attribute-e

27
 simply because they are made of oats,
5022
explanation-argumentative

28
 says Merrill Lynch food analyst William Maguire.
5023
attribution

29
 They are not a happy group of people at Battle Creek right now.
5027
span

30
 Kellogg is based in Battle Creek, Mich., a city
5026
span

31
 that calls itself the breakfast capital of the world.
30
elaboration-object-attribute-e

32
 Another analyst, John C. Maxwell Jr. of Wheat, First Securities in Richmond, Va., recently went to a sell recommendation on Kellogg stock,
5031
span

33
 which closed Friday at $71.75, down 75 cents, in New York Stock Exchange composite trading.
32
elaboration-additional-e

34
 I don't think
35
attribution-n

35
 Kellogg can get back to 40% this year, 
5032
span

36
he said.
5032
attribution

37
 Kellogg's main problem is life style.
5038
span

38
 People are reading the boxes
5037
List

39
 and deciding 
5035
attribution

40
they want something 
5035
span

41
that's `healthy' for you 
5034
span

42
-- oats, bran.
41
elaboration-additional-e

43
 Mr. Maxwell said
5040
attribution

44
 he wouldn't be surprised
5040
span

45
 if, over the next two years or so, General Mills' share increased to 30% or more.
44
condition

46
 In announcing the plant delay,
5045
circumstance

47
 Kellogg Chairman William E. LaMothe said,
48
attribution

48
 Cereal volume growth in the U.S. has not met our expectations for 1989.
5045
span

49
 He said
5103
attribution

50
 construction wouldn't resume 
5103
span

51
until market conditions warrant it.
50
condition

52
 Kellogg indicated
5051
attribution

53
 that it has room 
5051
span

54
to grow 
5050
span

55
without adding facilities.
54
circumstance

56
 The company has five other U.S. plants,
5055
span

57
 including a modern facility at its Battle Creek headquarters
5053
span

58
 known as Building 100,
57
elaboration-additional-e

59
 which is to add bran-processing and rice-processing capacity next year.
5053
elaboration-object-attribute-e

60
 General Mills, meanwhile, finds itself constrained from boosting sales further
5058
span

61
 because its plants are operating at capacity.
60
reason

62
 A large plant in Covington, Ga., is to come on line next year.
5058
consequence-s

63
 A Kellogg officer,
5062
span

64
 who asked not to be named,
63
elaboration-additional-e

65
 said 
5063
Same-Unit

66
the Memphis project was pulled in for a reconsideration of costs, an indication 
5061
span

67
that the ambitious plans might be scaled back in any future construction.
66
elaboration-object-attribute-e

68
 Initial cost estimates for the plant,
5065
span

69
 which was to have been built in phases,
68
elaboration-additional-e

70
 ranged from $1 billion to $1.2 billion.
5066
Same-Unit

71
 A company spokesman said
72
attribution

72
 it was possible, but highly unlikely, that the plant might never be built.
5069
span

73
 As we regain our leadership level 
5070
span

74
where we have been,
73
elaboration-object-attribute-e

75
 and as we continue to put new products into the marketplace 
5071
Consequence

76
and need additional capacity,
5071
Consequence

77
 we will look at resuming our involvement with our plan, 
5073
span

78
he said.
5073
attribution

79
 The new facility was to have been the world's most advanced cereal manufacturing plant, and Kellogg's largest construction project.
5077
span

80
 The company had retained the Fluor Daniel unit of Fluor Corp. as general contractor.
5083
span

81
 But in recent weeks, construction-industry sources reported 
82
attribution

82
that early preparation work was slowing at the 185-acre site.
5078
span

83
 Subcontractors said 
84
attribution

84
they were told that equipment orders would be delayed.
5079
span

85
 Fluor Daniel already has reassigned most of its work crew,
5080
span

86
 the sources said.
85
attribution

87
 Last Friday's announcement was the first official word
5086
span

88
 that the project was in trouble 
5085
List

89
and that the company's plans for a surge in market share may have been overly optimistic.
5085
List

90
 Until recently, Kellogg had been telling its sales force and Wall Street
5087
attribution

91
 that by 1992 it intended to achieve a 50% share of market,
5087
span

92
 measured in dollar volume.
91
elaboration-additional-e

93
 Although he called current market conditions highly competitive,
94
antithesis

94
 Mr. LaMothe, Kellogg's chairman and chief executive officer, forecast an earnings increase for the full year.
5090
span

95
 Last year, the company earned $480.4 million, or $3.90 a share, on sales of $4.3 billion.
5094
span

96
 As expected,
97
circumstance

97
 Kellogg reported lower third-quarter earnings.
5092
span

98
 Net fell 16% to $123.1 million, or $1.02 a share, from $145.7 million, or $1.18 a share.
5092
elaboration-additional

99
 Sales rose 4.8% to $1.20 billion from $1.14 billion.
5094
elaboration-additional

100
 The company had a one-time charge of $14.8 million in the latest quarter
5096
span

101
 covering the disposition of certain assets.
100
elaboration-object-attribute-e

102
 The company wouldn't elaborate,
5097
span

103
 citing competitive reasons.
102
elaboration-additional

5001
span
5007
span

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span
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span
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5017
span

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5006
span

5006
span
5009
span

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span
5003
consequence-s

5008
span
5006
antithesis

5009
span
5001
explanation-argumentative

5010
span
5011
Same-Unit

5011
multinuc
5016
span

5012
span
5014
circumstance

5013
span
5014
span

5014
span
5015
span

5015
span
5011
evidence

5016
span
5004
elaboration-additional

5017
span
5030
span

5018
span
5019
span

5019
span
5029
span

5020
span
5021
span

5021
span
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span

5022
span
5023
span

5023
span
5024
span

5024
span
5021
circumstance

5025
span
5028
span

5026
span
29
elaboration-additional

5027
span
5025
elaboration-additional

5028
span
5019
consequence-s

5029
span
5017
elaboration-additional

5030
span
5044
span

5031
span
5043
span

5032
span
5033
span

5033
span
5039
span

5034
span
40
elaboration-object-attribute-e

5035
span
5036
span

5036
span
5037
List

5037
multinuc
37
elaboration-general-specific

5038
span
5033
explanation-argumentative

5039
span
5042
span

5040
span
5041
span

5041
span
5039
elaboration-additional

5042
span
5031
elaboration-additional

5043
span
5030
elaboration-additional

5044
span
5102
span

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span
5046
span

5046
span
5049
span

5047
span



5048
span
5057
span

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span
5060
span

5050
span
53
elaboration-object-attribute-e

5051
span
5052
span

5052
span
5056
span

5053
span
5054
span

5054
span
56
elaboration-set-member

5055
span
5052
example

5056
span
5048
elaboration-additional

5057
span
5046
elaboration-additional

5058
span
5059
span

5059
span
5049
comparison

5060
span
5067
circumstance

5061
span
5064
span

5062
span
5063
Same-Unit

5063
multinuc
5061
attribution

5064
span
5067
span

5065
span
5066
Same-Unit

5066
multinuc
5064
elaboration-additional

5067
span
5068
span

5068
span
5076
span

5069
span
5075
span

5070
span
5072
List

5071
multinuc
5072
List

5072
multinuc
77
circumstance

5073
span
5074
span

5074
span
5069
elaboration-additional

5075
span
5068
elaboration-additional

5076
span
5084
span

5077
span
5076
elaboration-additional

5078
span
5082
span

5079
span
5081
List

5080
span
5081
List

5081
multinuc
5078
evidence

5082
span
80
antithesis

5083
span
79
elaboration-additional

5084
span
5101
span

5085
multinuc
87
elaboration-object-attribute-e

5086
span
5104
span

5087
span
5088
span

5088
span
5091
span

5089
span



5090
span
5088
elaboration-additional

5091
span
5100
span

5092
span
5093
span

5093
span
95
elaboration-additional

5094
span
5095
span

5095
span
5099
span

5096
span
5098
span

5097
span
5096
elaboration-additional

5098
span
5095
elaboration-additional

5099
span
5091
background

5100
span
5086
antithesis

5101
span
5044
elaboration-additional

5102
span



5103
span
5048
span

5104
span
5084
elaboration-additional

