1
 Blue-chip advertisers have plenty of complaints about the magazines 
5001
span

2
they advertise in,
1
elaboration-object-attribute-e

3
 ranging from inadequate consumer research to ad clutter and a seemingly unchecked proliferation of special interest magazines.
5002
elaboration-general-specific-e

4
 Criticism from such big advertisers as Estee Lauder Inc., Colgate-Palmolive Co. and Seagram Co. put a damper on the euphoria at the American Magazine Conference here.
5005
span

5
 The conference opened Monday with glowing reports about consumer magazines' growth in circulation and advertising revenue in the past year.
4
antithesis

6
 Magazines are not providing us in-depth information on circulation,
5006
span

7
 said Edgar Bronfman Jr., president and chief operating officer of Seagram, in a panel discussion.
6
attribution

8
 How do readers feel about the magazine?
5007
List

9
 How deeply do they read it?
5007
List

10
 Research doesn't tell us 
5010
attribution-n

11
whether people actually do read the magazines 
5010
span

12
they subscribe to.
11
elaboration-object-attribute-e

13
 Reuben Mark, chief executive of Colgate-Palmolive, said 
5018
attribution

14
advertisers lack detailed demographic and geographic breakdowns of magazines' audiences.
5018
Problem-Solution

15
 We need research 
5013
span

16
that convinces us 
5015
attribution

17
that magazines are a real value in reader's lives, 
5015
List

18
that readers are really involved.
5015
List

19
 The critics also lambasted the magazine industry for something 
5021
span

20
executives often are very proud of: 
19
elaboration-object-attribute-e

21
the growth in magazine titles during the 1980s.
5021
elaboration-general-specific-e

22
 Leonard Lauder, president and chief executive officer of Estee Lauder, said
5024
attribution

23
 consumer magazines are suffering from what he called niche-itis,the increasing number of magazines 
5024
span

24
that target the idosyncratic interests of readers.
23
elaboration-object-attribute-e

25
 Niche-itis fragments our advertising dollars, 
5026
span

26
said Mr. Lauder.
25
attribution

27
 We are being over-magazined.
5028
List

28
 We are constantly faced with deciding which partnerships {with magazines} we can keep.
5028
List

29
 He added: 
5032
attribution

30
There's probably even a magazine for left-handed golfers . . . 
5032
span

31
but the general interest magazine is something 
5033
span

32
we all miss,
31
elaboration-object-attribute-e

33
 and it should come back.
5034
Problem-Solution

34
 Mr. Lauder also attacked what he sees as the wide imitation of Elle, a fashion magazine 
5036
span

35
published by Diamandis Communications Inc.,
34
elaboration-object-attribute-e

36
 and criticized the practice 
5037
span

37
of stacking ads at the front of magazines.
36
elaboration-object-attribute-e

38
 Readers don't want to face all those ad pages at the front of a magazine, 
5039
span

39
he said.
38
attribution

40
 Magazine editors did not take the criticisms 
5041
span

41
lying down.
40
manner

42
 We spend a fortune on research information, 
5047
span

43
said Steve Burzon, publisher of Meredith Corp. 's Metropolitan Home.
42
attribution

44
 And Tina Brown, editor of Conde Nast Publications Inc. 's Vanity Fair, said
5049
attribution

45
 advertisers are frequently asked to take advertising positions in the back of her magazine 
5049
span

46
to relieve ad clutter.
45
purpose

47
 But advertisers wouldn't think of it, 
5050
span

48
she said. 
47
attribution

49
 Bernard Leser, president of Conde Nast, added: 
5056
attribution

50
Our research shows 
51
attribution

51
we sell more of our heavier issues . . . 
5054
span

52
because readers believe 
53
attribution

53
they are getting more for what they pay for.
5055
span

5001
span
5002
span

5002
span
5003
span

5003
span
5004
span

5004
span
5045
span

5005
span
5003
circumstance

5006
span
5008
span

5007
multinuc
5006
rhetorical-question

5008
span
5019
span

5009
span
5008
explanation-argumentative

5010
span
5009
span

5011
span



5012
span



5013
span
5018
Problem-Solution

5014
span
15
elaboration-object-attribute-e

5015
multinuc
5014
span

5016
span



5017
span
5020
List

5018
multinuc
5017
span

5019
span
5020
List

5020
multinuc
5004
summary-n

5021
span
5022
span

5022
span
5042
span

5023
span
5029
span

5024
span
5023
span

5025
span



5026
span
5030
span

5027
span



5028
multinuc
5026
explanation-argumentative

5029
span
5035
span

5030
span
5023
elaboration-additional

5031
span
5029
elaboration-additional

5032
span
5031
span

5033
span
5034
Problem-Solution

5034
multinuc
30
antithesis

5035
span
5022
elaboration-general-specific

5036
span
5043
List

5037
span
5040
span

5038
span



5039
span
5037
interpretation-s

5040
span
5043
List

5041
span
5058
span

5042
span
5044
List

5043
multinuc
5044
List

5044
multinuc
5020
List

5045
span
5046
Statement-Response

5046
multinuc



5047
span
5052
List

5048
span
5051
span

5049
span
5048
span

5050
span
5048
antithesis

5051
span
5052
List

5052
multinuc
5041
elaboration-general-specific

5053
span



5054
span
5056
span

5055
span
5054
explanation-argumentative

5056
span
5057
span

5057
span
5052
List

5058
span
5046
Statement-Response

